LET THE WORLD BURN

Chris Grey is a Toronto-based independent R&B artist and an emerging face of the neo-gothic sound and aesthetic that has captured audiences worldwide. Released on March 8, 2024, “LET THE WORLD BURN” marked a major turning point in Grey’s career by surpassing 116 million streams on Spotify. Now, Chris Grey has cultivated a dedicated following through his music and social media.

In 2026, Grey celebrated the single’s success by releasing a limited-edition Inferno (MD106) 7" on Shopify. Fans could pre-order thier favourite release and own a physical piece of a defining moment in his career. 

By keeping manufacturing and fulfillment under one roof at PRP, Grey also integrated jacket signing into the process.  He visited PRP to personally sign 200 jackets for fans who had preordered the single on his Shopify store. By partnering with a manufacturer he trusted to handle production and fulfillment, Grey could focus on creating a memorable fan experience.